Welcome, Guest. Please Login.
Lift Off Hood Playground
10/19/17 at 03:10:50
News:
Home Help Search Login


Pages: 1
Send Topic Print
DICK MAXWELL SEMA Hall of Fame (Read 256 times)
A12
6 BBL/Six Pack Member
******


Lift Off Hoods
Forever!

Posts: 3030
DICK MAXWELL SEMA Hall of Fame
02/20/17 at 11:10:23
 
http://www.semahof.com/Dick_Maxwell_2006_Inductee
 

 
By 1969, Maxwell was the manager of performance activities for Chrysler and had recognized that factory racing programs and the performance parts aftermarket should work together. Chrysler at first tried to market, price and sell its performance parts with the methods it used for replacement parts, but Maxwell and others realized that there was a better way. He pushed for a performance parts program that utilized warehouse distributors and dealers, with pricing and discounts similar to those used for other specialty-equipment products, a program that eventually morphed into the Direct Connection program and later Mopar Performance that still exists today    
 
 
MikeR
Back to top
 
 
View Profile   IP Logged
Pages: 1
Send Topic Print